I was tasked with developing a video campaign to show that this organization offered everything a potential member might be looking for. The idea was that our organization would be at the top of your Google search results every time. The main goal was to help boost membership rates.

I created this video to showcase the new summer apparel we were selling at the time. I took and staged all of the photos to show each individual piece and created it in a way to be fun and summery. The main goal for this campaign was to generate more sales in this department.